Accor and Tropicana Corporation Berhad Sign Landmark Agreement for Mercure Living Genting Highlands
ZETIZENS.ID – Accor, a global hospitality leader, and Tropicana Corporation Berhad (“Tropicana”), one of Malaysia’s leading property developers, have signed a hotel management agreement for Mercure Living Genting Highlands, bringing together global hospitality expertise and sustainable township living to introduce a new extended-stay offering in one of Malaysia’s most established leisure destinations.
This signing further strengthens Tropicana’s expansion into the hospitality sector, supporting its strategy to create recurring income streams while offering homeowners a professionally managed branded hospitality asset backed by Accor’s global standards, operational expertise and international loyalty ecosystem.
Mercure Living Genting Highlands will be integrated into the TwinPines Serviced Suites at Tropicana Grandhill, a 112-acre wellness-focused precinct within the 596-acre Tropicana WindCity township in Genting Highlands.
The integration of the internationally recognised Mercure brand enhances Tropicana WindCity’s positioning as a premier highland destination while offering buyers a turnkey lifestyle solution professionally managed to Accor’s global standards. Scheduled to open in 2028, the development will comprise 1,443 fully furnished suites designed to meet the evolving needs of long-stay guests, leisure travellers and homeowners.
The signing reflects a shared commitment by Accor and Tropicana to deliver high-quality hospitality experiences and long-term value within a destination that continues to attract strong domestic and international demand. Combining the comforts of residential living with the services of an internationally recognised hospitality brand, Mercure Living Genting Highlands is expected to further strengthen the destination’s appeal while supporting the continued growth of Tropicana WindCity.
Designed for travellers seeking greater flexibility and comfort, Mercure Living offers spacious accommodation, kitchen and dining facilities, and lifestyle amenities that make it easy to maintain everyday routines while remaining connected to the destination. Inspired by Mercure’s commitment to local discovery, the development will encourage guests to experience the unique character, culture and natural surroundings of Genting Highlands.
Garth Simmons, Chief Operating Officer, Premium, Midscale & Economy Division, Accor Asia, said: “Mercure Living Genting Highlands represents an exciting opportunity to expand our extended-stay offering in Malaysia through a collaboration with one of the country’s leading developers. As travellers increasingly seek accommodation that combines flexibility, comfort and authentic local experiences, we believe this development will be well positioned to meet those needs while contributing to the continued growth of Genting Highlands as a leisure destination.”
Commenting on the partnership, Ixora Ang, Managing Director, Marketing & Sales and Business Development of Tropicana, said: “As a township developer since 1979, we have consistently prioritised sustainability, long-term value creation and the development of recurring income streams. Integrated within TwinPines Serviced Suites, our first green-certified development in Genting Highlands, this offering reflects our commitment to redefining smart, comfortable and sustainable living. By combining Tropicana’s expertise in integrated township development with Accor’s global hospitality platform, we are creating a distinctive branded residence experience that enhances lifestyle value. Mercure Living Genting Highlands embodies our vision of delivering future-ready communities that seamlessly integrate wellness, connectivity and quality living, while contributing to the continued growth of Genting Highlands as one of Malaysia’s premier leisure and tourism destinations.”
The project is designed to meet growing demand for professionally managed hospitality and extended-stay accommodation. Homeowners will benefit from the strength of an internationally recognised hospitality brand, access to Accor’s global distribution network and the advantages of ALL Accor, one of the world’s leading hospitality loyalty programmes.
The development combines residential comfort with hotel services and operational expertise, creating long-term value for homeowners and guests.
Mercure Living Genting Highlands will feature fully furnished suites with kitchen and dining facilities, alongside an all-day dining restaurant, executive lounge, multipurpose function hall, heated swimming pool, fitness centre and a range of lifestyle amenities designed for longer stays.
Located within Tropicana Grandhill, the development forms part of Tropicana WindCity, a 596-acre integrated township master planned across three distinct freehold precincts.
Positioned within the cool highland setting of Genting Highlands, the township brings together wellness-focused living, hospitality, lifestyle and recreational offerings to create a vibrant destination for residents and visitors alike.
Through developments such as Tropicana Grandhill, Tropicana Paradise and Tropicana Avalon, Tropicana WindCity is designed to support sustainable long-term growth while enhancing Genting Highlands’ appeal as a destination for leisure, investment and modern living.
Accor is one of Malaysia’s leading international hospitality operators, currently operating 28 hotels with more than 7,300 keys and a pipeline of 10 properties representing over 2,600 keys. The signing of Mercure Living Genting Highlands marks another significant milestone in the group’s expansion in Malaysia, adding 1,443 keys to its development pipeline. (Zee)
